Sandro is an international digital creative executive with 15+ years of experience leading award-winning teams and developing high profile marketing campaigns for major brands such as Coca-Cola, Heineken, Nike, Google as well as global tech and gaming brands. Sandro has served as Juror and Speaker at Cannes Lions international Festival of Creativity (‘23 and ‘25) and won numerous international ad awards. Currently, Sandro is leading Google’s Creative Works team - an AI-first unit of seasoned strategists, creatives and producers whose mission is to drive creative transformation of Google’s biggest Gaming, Tech, Travel and Retail advertisers. This includes consulting on GEN AI for marketing, supporting high profile brand and performance marketing campaigns, and big rebranding initiatives.




