Konul Hilal

With over 10 years of experience in marketing and corporate communications, she leads brand strategy and integrated campaigns across multiple channels. Starting her career in banking, she advanced into leadership roles, combining strategic vision with hands-on execution.

Currently, she is the Head of Brand Management at ABB Bank, driving large-scale marketing initiatives. She has also served as a Dean at Western Caspian University and lectured on Marketing and PR in Azerbaijan and Poland. She holds a PhD in Economic Sciences and is a graduate of Koç University’s Executive Mini MBA program.