The Man in the Pink Chokha is Giorgi Avaliani—co-founder of the holistic design company Holy Motors and a member of the International Academy of Digital Arts and Sciences. He cut his teeth at the digital agency Leavingstone, where he specialized in social media, viral storytelling, and digital experiences, racking up a series of unprecedented wins for Georgia: the country’s first Cannes Lion, first Webby (then another), first Awwwards SOTD, first Eurobest Young Creatives Gold, and the first-ever Georgian seat on the Cannes Lions jury.
A sought-after speaker and judge at global creative festivals, Giorgi also moonlights as the mastermind behind Bodishi, an underground chacha operation. When he’s not distilling spirits, he’s distilling ideas—teaching copywriting and digital creativity at the Georgian Institute of Public Affairs. Oh, and he founded The Birthday of Khinkali, a worldwide celebration of Georgia’s iconic dumpling, held every year on October 10.
