Anar Hajiyev

Anar Hajiyev serves as Head of Marketing and Communications at Qarabağ FK and has over 20 years of professional experience in sports marketing and communications. He is a member of the European Club Association Fans Working Group (2023–2027).

Anar holds a Master’s degree in Sports Marketing and Sponsorship from the Johan Cruyff Institute in Barcelona and is also a graduate of the UEFA Academy, where he specialized in Strategic Communications.

Prior to joining Qarabağ FK, he spent 13 years as Head of Media and Marketing at Gabala SC, gaining extensive experience in media operations within UEFA competitions and in international sports communications.

His professional expertise includes strategic marketing, digital transformation, and fan engagement. Having spoken at international conferences and sports summits across various countries, Anar continues to focus on applying global best practices to the development of the local football ecosystem.