Showcase

Insight

Women exposed to domestic violence often lack access to information and support. With limited economic freedom and little or no internet access, while most support systems are online, the women who need help most are left out.

They are effectively offline.

Idea

We defined the issue under one concept: Offline Women. Together with Azercell, a mobile operator covering over 50% of the country, we created oflaynqadinlar.az, a zero-megabyte platform that works without internet and connects women directly to support.

Execution

The platform provided barrier-free access to information, assessment, and direct support. Through Azercell’s network, 2 million targeted SMS messages reached female subscribers and guided them to the platform. TV, social media, PR, and influencers amplified the initiative nationwide.

Impact

6 million impressions created awareness. 30,000 visits showed . 486 calls signaled need.

But the real impact?

21 women who were once invisible, now received direct, life-changing support.

Because this wasn’t about traffic. It was about reaching those who couldn’t be reached.