Showcase

Insight

The strategy is built around three product propositions combined into one system: three ads that work both independently and together, unified by one visual style. Key insights:

Young entrepreneurs – represented by a female clothing store owner, promoting accessible entrepreneurship Accountants/finance – reducing friction (multiple logins, PINs), shown through controlled visual exaggeration SMEs (HoReCa) – solving delayed mPOS payments with instant settlement (LeoPOS), while challenging inefficient card-to-card practices

Idea

The core idea of the campaign: Leobank turns banking upside down - Leobank bankçılıq anlayışını çevirir! We built the concept around the idea of “flipping” - visually, emotionally, and conceptually - using a direct comparison between two states: before Leobank vs after Leobank.

We constructed two parallel worlds:

One with friction, delays, and complexity One with speed, simplicity, and control

These worlds coexist within the same frame and interact with each other.

Execution

After the concept was approved, we decided to shoot in Kyiv. At first, the plan sounded a bit too ambitious, but we went ahead with it. The team traveled by train - around 14 hours with border checks, which already felt like part of the production process. The shoot lasted two full days. Each day started early to avoid possible bridge closures due to air raid alerts, as the shooting location was located across the river - so timing mattered more than usual. During filming, explosions were heard in a nearby area.

Despite everything, the process stayed on track. We kept the schedule, finished all scenes, and managed to keep the positive mood!

Impact

The campaign delivered strong measurable growth across all key metrics. Client acquisition increased by over 55% compared to the pre-campaign period. Website traffic grew by around 70%, with average daily visits up by 60%. Product page visits increased by approximately 65%, with about 98% of users being new. Lead generation grew by around 40%, reaching up to 35% higher volumes on peak days. Digital campaigns generated over 270,000 clicks, while total campaign reach exceeded 100 million impressions.

A single placement during the Qarabağ vs Ajax match delivered 14% of the total campaign reach. Following the campaign, demand exceeded supply, with card stock fully depleted, and the number of issued cards during the campaign period was three times higher than in the previous comparable period.