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GƏLƏCƏYİNİZİ GÖRÜRÜK
@purecafesame • AccessBank • 2026
Insight
News spread that 3I/ATLAS, an interstellar visitor, would make its closest approach to the Sun on October 29, 2025, and around that time it became one of the most widely discussed topics. We decided to use this moment as a real-time marketing opportunity in the campaign for our newly launched myCard White.
Idea
As the third observed interstellar object to enter the Solar System from outside, 3I/ATLAS gave rise to various claims that it might be an unidentified flying object, largely because of its unusual trajectory and speed compared to other bodies in the Solar System. Building on that idea, we imagined it in our video as an alien spacecraft searching for the unlimited in a universe of limited resources. That search led it to Baku - and to myCard White. At the time, the Unlimited Cashback offer available with myCard White was one of the most distinctive offers on the market. Moreover, we did not limit the idea to just a video. We also turned it into a thematic campaign. Specifically, we decided to offer myCard White at no cost until 3I/ATLAS left the Solar System.
Execution
After developing the idea, we received support from an outsourcing partner to bring it to life using artificial intelligence. After a process of approximately two weeks, our fully AI-generated video was ready. Only the monologue section was voiced by an actor in the studio.
Impact
We saw great success with the AI/ATLAS campaign! It reached 1.6 million screens and got about 1.5 million views. People engaged with the posts over 1,400 times. This total includes 457 likes, 18 shares, 2 saves, and 900 other clicks. All of this proves that the audience really loved the content.