Showcase

Insight

For children in remote regions, education is not just a matter of will. It’s a matter of access. When technology, connectivity, and a proper environment are missing, even the simplest task becomes difficult.

The turning point came with a letter. A child from a rural village wrote: “I want to study too. But I don’t have internet, a computer, or even a proper desk to learn.”

That’s when we realized: the problem wasn’t just the device. It was everything around it.

Idea

“Closer to education #yaxındayıq” Instead of just delivering support, we decided to bring education closer. We transformed our stores from retail spaces into learning spaces. Introducing “Study Corners” - open, accessible environments designed for learning.

Execution

We created dedicated education zones in 5 regional Kontakt stores. Each space was equipped with: desks and chairs laptops printers school supplies a safe and comfortable environment and on site supporter. Students could come in and study free of charge, complete homework, and access the tools they need. To amplify the initiative, we launched a multi-channel communication strategy: social media influencer collaborations local web sites TV reports community pages The campaign was launched at the beginning of the school season, maximizing relevance and reach.

Impact

The initiative delivered both digital reach and real-world impact.

Real Impact 2,751 students gained access to a proper learning environment 3,572 hours of active study time created 5 regions with fully equipped Study Corners

Communication Impact 20,100,408 impressions 80,348 engagements Hundreds of thousands reached through influencer content Nationwide exposure via TV and leading news platforms But beyond the numbers, something more meaningful happened.

Kontakt stores became more than retail spaces. They became places where learning could finally happen. Because sometimes, changing a future doesn’t take much. Just access. And this story…must continue.