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AccessBank’s in-house marketing team • AccessBank • 2026
Insight
We set out to create a powerful brand film that reflects AccessBank’s long-standing commitment to supporting businesses. In line with this goal, we first developed a commercial script. Then, at a time when AI-generated videos were just starting to gain traction, we decided to bring this film to life using artificial intelligence. Aiming for maximum impact with a minimal budget, we began producing one of the country’s first AI-powered commercial films.
Idea
Through this script, we wanted to show that for the past 23 years, AccessBank has supported not only businesses, but also dreams, ambitions, and the future — and that this support has grown into major achievements and real happiness.
Execution
First, we created a commercial script built around the message, “Growing is a great happiness.” We then adapted the script for AI-generated visual production. Using AI and design tools such as Google Veo 3, Flux, ChatGPT, Adobe Photoshop, and Adobe After Effects, we brought each scene to life in a way that closely matched what we had imagined. Note: The monologue section was voiced by an actor in the studio.
Impact
The AI video delivered strong online results, appearing on screens 1.3 million times and generating around 1.2 million views. The posts also received more than 1,600 interactions, including over 530 likes. This shows that the audience responded positively to both the organic and paid content.