Showcase
Avatr 12 — cutting-edge technology that challenges your will.
SR Auto Co • Avatr • 2026
Insight
The campaign addresses core consumer questions—range and warranty—by bringing them to light in an interrogation setting. Serious technical inquiries are answered through a humorous, absurd narrative of a "car theft.
Idea
The core idea is that the "Avatr" is so irresistible that it’s worth "stealing" just to experience it. The contrast between Ilkin Hasani's naive honesty and the Officer's toughness delivers the car's specs (1170 km range, 8-year warranty) as part of an engaging story.
Execution
High cinematic production value, featuring dramatic lighting in the interrogation scene and dynamic road shots. Using a well-known face like Ilkin Hasani builds instant credibility, while the fast-paced editing maintains the overall energy.
Impact
The storytelling keeps the viewer engaged, making the marketing message feel less intrusive. Highlighting both electric and "Plug-in Hybrid" options showcases the brand's versatility and helps solidify its position in a competitive market.