Baku Flames 2025 Shortlist is Officially Announced
April 29, 2025
The Baku Flames International Festival of Creativity and Effectiveness is proud to announce that the official awards shortlist for 2025 is now available. After a careful evaluation process led by an international jury of industry leaders, the most outstanding projects have been selected to compete for this year’s metals.
The complete shortlist is as follows:
Connect & Engage Track |
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Category |
Subcategory |
Project Name |
Entrant |
Country |
| Digital & Mobile | Influencer & KOL (Key Opinion Leader) Campaigns | She Can! | FCB Almaty | Kazakhstan |
| Digital & Mobile | Social Media Campaigns | Summer is Coming! | Windfor's Tbilisi | Georgia |
| Digital & Mobile | Social Media Campaigns | The Lost Comment | SEED | Kazakhstan |
| Media | Use of Audio Platforms | EEEOOOEEOEOOOOOOO | Bickerstaff.000 | Ukraine |
| Media | Use of Audio Platforms | Voice of Georgia | Bank of Georgia | Georgia |
| Media | Use of Outdoor Media | MosaicVertising | Lokals CA | Uzbekistan |
| Media | Use of Outdoor Media | The Minefield Honey Project | Saatchi & Saatchi Ukraine | Ukraine |
| Media | Use of Outdoor Media | Nearest Bomb Shelter | Bickerstaff.000 | Ukraine |
| Media | Use of Outdoor Media | Emergency SIM | GForce Grey | Kazakhstan |
| Media | Use of Outdoor Media | Visible Bag | Synthesis Advertising Agency | Uzbekistan |
| PR | Events & Stunts | Mountennis | GForce Grey | Kazakhstan |
| PR | Low-Budget PR | Nearest Bomb Shelter | Bickerstaff.000 | Ukraine |
| PR | Low-Budget PR | The Minefield Honey Project | Saatchi & Saatchi Ukraine | Ukraine |
| PR | Social Impact PR | The Minefield Honey Project | Saatchi & Saatchi Ukraine | Ukraine |
| PR | Social Impact PR | MosaicVertising | Lokals CA | Uzbekistan |
Core Track |
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Category |
Subcategory |
Project Name |
Entrant |
Country |
| Advertising Campaigns | Corporate Social Responsibility (CSR) & Corporate Image | The Minefield Honey Project | Saatchi & Saatchi Ukraine | Ukraine |
| Advertising Campaigns | Corporate Social Responsibility (CSR) & Corporate Image | Visible Bag | Synthesis Advertising Agency | Uzbekistan |
| Advertising Campaigns | Direct Marketing Campaigns | The Minefield Honey Project | Saatchi & Saatchi Ukraine | Ukraine |
| Advertising Campaigns | Direct Marketing Campaigns | Emergency SIM | GForce Grey | Kazakhstan |
| Advertising Campaigns | Integrated Campaigns | EEEOOOEEOEOOOOOOO | Bickerstaf.000 | Ukraine |
| Advertising Campaigns | Low Budget Campaigns | Nearest Bomb Shelter | Bickerstaf.000 | Ukraine |
| Advertising Campaigns | Low Budget Campaigns | The Minefield Honey Project | Saatchi & Saatchi Ukraine | Ukraine |
| Advertising Campaigns | Promotion & Activation Campaigns | Nearest Bomb Shelter | Bickerstaf.000 | Ukraine |
| Advertising Campaigns | Promotion & Activation Campaigns | The Minefield Honey Project | Saatchi & Saatchi Ukraine | Ukraine |
| Advertising Campaigns | Radio & Audio Campaigns | EEEOOOEEOEOOOOOOO | Bickerstaf.000 | Ukraine |
| Advertising Campaigns | Radio & Audio Campaigns | Voice of Georgia | Bank of Georgia | Georgia |
| Advertising Campaigns | Single Media Campaigns | The Minefield Honey Project | Saatchi & Saatchi Ukraine | Ukraine |
| Advertising Campaigns | Social Impact Campaigns | The Minefield Honey Project | Saatchi & Saatchi Ukraine | Ukraine |
| Advertising Campaigns | Social Impact Campaigns | She Can! | FCB Almaty | Kazakhstan |
| Advertising Campaigns | Social Impact Campaigns | Visible Bag | Synthesis Advertising Agency | Uzbekistan |
| Film | Branded Content | You Are What You Watch | Breakfast Helsinki | Finland |
| Film | Corporate Social Responsibility (CSR) | She Can! | FCB Almaty | Kazakhstan |
| Film | Corporate Social Responsibility (CSR) | It's a Girl! | Playmakers | Georgia |
| Film | Local Culture | EEEOOOEEOEOOOOOOO | Bickerstaf.000 | Ukraine |
| Film | Local Culture | Women Who Bring Spring | Playmakers | Georgia |
| Film | Other Consumer Products (Including Durable Goods) | Washing and Drying Perfected | Cheil Worldwide Kazakhstan | Kazakhstan |
| Film | Short Online Films | Silence is not an Option — Stop Early Marriage | VarYox | Azerbaijan |
| Film | Social Films | Women Who Bring Spring | Playmakers | Georgia |
| Film | Social Films | It's a Girl! | Playmakers | Georgia |
| Film | Viral Videos | The First Day, The Independence Day | Playmakers | Georgia |
| Film | Viral Videos | It's a Girl! | Playmakers | Georgia |
| Film Craft | Cinematography | Washing and Drying Perfected | Cheil Worldwide Kazakhstan | Kazakhstan |
| Film Craft | Cinematography | It's a Girl! | Playmakers | Georgia |
| Film Craft | Direction | Washing and Drying Perfected | Cheil Worldwide Kazakhstan | Kazakhstan |
| Film Craft | Production Design | Imperfect Manifesto | SEED | Kazakhstan |
| Film Craft | Production Design | Washing and Drying Perfected | Cheil Worldwide Kazakhstan | Kazakhstan |
| Film Craft | Sound Design & Use of Music | EEEOOOEEOEOOOOOOO | Bickerstaf.000 | Ukraine |
| Film Craft | Sound Design & Use of Music | Washing and Drying Perfected | Cheil Worldwide Kazakhstan | Kazakhstan |
| Outdoor | Ambient & Experiential | MosaicVertising | Lokals CA | Uzbekistan |
| Outdoor | Ambient & Experiential | The Minefield Honey Project | Saatchi & Saatchi Ukraine | Ukraine |
| Outdoor | Ambient & Experiential | Glass Shelter | ISD Group | Ukraine |
| Outdoor | Ambient & Experiential | Neighbourfood | Happy People Project | Türkiye |
| Outdoor | Ambient & Experiential | This Is All I Can Afford | Happy People Project | Türkiye |
| Outdoor | Cultural & Regional Outdoor | MosaicVertising | Lokals CA | Uzbekistan |
| Outdoor | Cultural & Regional Outdoor | Mountennis | GForce Grey | Kazakhstan |
| Outdoor | Low Budget & High Impact | Nearest Bomb Shelter | Bickerstaff.000 | Ukraine |
| Outdoor | Low Budget & High Impact | MosaicVertising | Lokals CA | Uzbekistan |
| Outdoor | Low Budget & High Impact | The Minefield Honey Project | Saatchi & Saatchi Ukraine | Ukraine |
Design Excellence Track |
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Category |
Subcategory |
Project Name |
Entrant |
Country |
| Branding |
Brand Identity Refresh |
Neftçi | Endorphin | Azerbaijan |
| Branding |
New Brand Identity |
Talisman Callsigns | Saatchi & Saatchi Ukraine | Ukraine |
| Branding |
New Brand Identity |
Bakcell New Branding | Bakcell | Azerbaijan |
| Branding |
Brand Identity Refresh |
MEYVİ SPIRITS REBRANDING | Mariya Seilova / Anar Bakenova | Kazakhstan |
| Design |
Book Design |
Red Dragon's Power | FCB Almaty | Kazakhstan |
| Design |
Digital Design |
Talisman Callsigns | Saatchi & Saatchi Ukraine | Ukraine |
| Design |
Graphic Design |
Georgian Flag of Europe | Holy Motors | Georgia |
| Design |
Graphic Design |
My Home Is Your Home | Holy Motors | Georgia |
| Design |
Graphic Design |
Talisman Callsigns | Saatchi & Saatchi Ukraine | Ukraine |
| Design |
Promotional Items/Promotional Printed Media |
Nearest Bomb Shelter | Bickerstaff.000 | Ukraine |
| Design Craft |
Art Direction |
Glass Shelter | ISD Group | Ukraine |
| Design Craft |
Art Direction |
Large-Caliber Annual Report | Gusev Art Lab | Ukraine |
| Design Craft |
Art Direction |
Neftçi PFK New Identity | Endorphin | Azerbaijan |
| Design Craft |
Typography |
The Turkish National Youth Philharmonic Orchestra | Happy People Project | Türkiye |
Effective Change Track |
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Category |
Subcategory |
Project Name |
Entrant |
Country |
| Creative Strategy |
Audience Insight |
McDonald's & Glovo Beach Delivery Pins | DDB Azerbaijan | Azerbaijan |
| Creative Strategy | Low-Budget Strategy | Nearest Bomb Shelter | Bickserstaff.000 | Ukraine |
| Creative Strategy | Tactical Strategy | Nearest Bomb Shelter | Bickserstaff.000 | Ukraine |
| Industry Effectiveness | Government & Public Service | The Minefield Honey Project | Saatchi & Saatchi Ukraine | Ukraine |
| Industry Effectiveness | Health & Wellness | Diabetes Hijacks Ads | SEED | Kazakhstan |
| Industry Effectiveness | Internet & Telecom | Besh G | BBDO CA | Kazakhstan |
| Industry Effectiveness | Services | Sedative Ads | We Digital | Uzbekistan |
| Sustainable Development Goals | Planet & Sustainability | The Minefield Honey Project | Saatchi & Saatchi Ukraine | Ukraine |
| Sustainable Development Goals | Prosperity & Innovation | Visible Bag | Synthesis Advertising Agency | Uzbekistan |
We congratulate all shortlisted participants and invite you to join us in Baku to experience the full festival program, including keynote talks, panel sessions, networking events, and the much-anticipated awards ceremonies!
P.S. The winners will be revealed during the Baku Flames Awards Show, taking place on May 3, 2025.