May 12, 2026

The wait continues with the international awards shortlist at Baku Flames 2026.
Creative works from across different countries and markets have now secured their place in this year’s shortlist after being reviewed by our international jury members. The following entries have advanced to the shortlist:
Core Track |
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Category |
Subcategory |
Project Name |
Entrant |
Country |
| Advertising Campaigns | Corporate Social Responsibility (CSR) & Corporate Image | Whiskas loCATor | Ogency | Kazakhstan |
| Advertising Campaigns | Integrated Campaigns | Independence: First Person Experience | Supermarket | Georgia |
| Advertising Campaigns | Promotion & Activation Campaigns | Meshezlonge Knows Best | Playmakers | Georgia |
| Advertising Campaigns | Single Media Campaigns | Humanity Chain | Progression CA | Kazakhstan |
| Advertising Campaigns | Social Impact Campaigns | Offline Women | Endorphin | Azerbaijan |
| Advertising Campaigns | Social Impact Campaigns | Saltanat Light | GForce Grey | Kazakhstan |
| Film | Corporate Social Responsibility (CSR) | Closer to Education | Kontakt | Azerbaijan |
| Film | Local Culture | Sukhishvili: 80 Years of Triumph | JoyBoy | Georgia |
| Film | Local Culture | What Does It Take to Win? | Advan Production | Georgia |
| Film | Music Videos | McCrispy Re-Launch | BBDO Baku | Georgia |
| Film | Social Films | 12 Citizens | Supermarket | Georgia |
| Film | Social Films | Birds Never Forget to Fly | Playmakers | Georgia |
| Film | Social Films | Offline Women | Endorphin | Azerbaijan |
| Film | Social Films | Weight of Pain | Synthesis Advertising Agency | Uzbekistan |
| Film | Viral Videos | Birds Never Forget to Fly | Playmakers | Georgia |
| Film | Viral Videos | Stubborn Nation | Playmakers | Georgia |
| Film Craft | Cinematography | Sukhishvili: 80 Years of Triumph | JoyBoy | Georgia |
| Film Craft | Cinematography | Weight of Pain | Synthesis Advertising Agency | Uzbekistan |
| Film Craft | Cinematography | Woman Drives | JoyBoy | Georgia |
| Film Craft | Direction | Birds Never Forget to Fly | Playmakers | Georgia |
| Film Craft | Direction | Weight of Pain | Synthesis Advertising Agency | Uzbekistan |
| Film Craft | Direction | What Does It Take to Win? | Advan Production | Georgia |
| Film Craft | Editing | Sukhishvili: 80 Years of Triumph | JoyBoy | Georgia |
| Film Craft | Sound Design & Use of Music | McCrispy Re-Launch | BBDO Baku | Georgia |
| Film Craft | Sound Design & Use of Music | What Does It Take to Win? | Advan Production | Georgia |
| Film Craft | Writing / Screenplay | Birds Never Forget to Fly | Playmakers | Georgia |
| Film Craft | Writing / Screenplay | Weight of Pain | Synthesis Advertising Agency | Uzbekistan |
| Outdoor | Ambient & Experiential | Humanity Chain | Progression CA | Kazakhstan |
| Outdoor | Ambient & Experiential | The Drying Flag | SIA "McCANN Rīga" | Latvia |
| Outdoor | Digital Outdoor | Saltanat Light | GForce Grey | Kazakhstan |
| Outdoor | Digital Outdoor | Whiskas loCATor | Ogency | Kazakhstan |
| Outdoor | Low Budget & High Impact | The Drying Flag | SIA "McCANN Rīga" | Latvia |
| Outdoor | Social & Connected Outdoor | Whiskas loCATor | Ogency | Kazakhstan |
| Print & Publishing | Magazines & Newspapers | In the Name of Forest | Tabasco | Estonia |
| Print & Publishing | Magazines & Newspapers | Iveria — The Independence Issue | Supermarket | Georgia |
| Print & Publishing | Magazines & Newspapers | Accused of Truth | Supermarket | Georgia |
Connect & Engage Track |
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Category |
Subcategory |
Project Name |
Entrant |
Country |
| Digital & Mobile | Influencer & KOL (Key Opinion Leader) Campaigns | The Camp That Never Was | Senfonico | Türkiye |
| Digital & Mobile | Low Budget Digital Projects | Calling for Help | Happy People Project | Türkiye |
| Digital & Mobile | Low Budget Digital Projects | Time of War in Ukraine | Gusev Art Lab | Ukraine |
| Digital & Mobile | Social Media Campaigns | Twister Pickle Mickle: Too Good to Be True | Pixiu Agency | Türkiye |
| Digital & Mobile | Use of Data | Saltanat Light | GForce Grey | Kazakhstan |
| Media | Cross-Platform Media | Whiskas loCATor | Ogency | Kazakhstan |
| Media | Use of Audio Platforms | nature unplugged | proof. | Bulgaria |
| Media | Use of Digital Platforms | Offline Women | Endorphin | Azerbaijan |
| Media | Use of Outdoor Media | City Transport Social Initative | BBDO Baku | Azerbaijan |
| Media | Use of Outdoor Media | The Breathing Wall | FCB Almaty | Uzbekistan |
| Media | Use of Outdoor Media | Whiskas loCATor | Ogency | Kazakhstan |
| PR | Events & Stunts | BlackOut Collection | Progression CA | Kazakhstan |
| PR | Events & Stunts | Humanity Chain | Progression CA | Kazakhstan |
| PR | Integrated PR Campaigns | Shame into Fame | Synthesis Advertising Agency |
Uzbekistan |
| PR | Integrated PR Campaigns | Weight of Pain | Synthesis Advertising Agency | Uzbekistan |
| PR | Low-Budget PR | Out of Queue | Popeyes Azerbaijan | Azerbaijan |
| PR | Reactive PR | Out of Queue | Popeyes Azerbaijan | Azerbaijan |
| PR | Social Impact PR | Humanity Chain | Progression CA | Kazakhstan |
| PR | Social Impact PR | Offline Women | Endorphin | Azerbaijan |
| PR | Social Impact PR | The First / Birinchlar | FCB Artgroup Uzbekistan | Uzbekistan |
| PR | Social Impact PR | Weight of Pain | Synthesis Advertising Agency | Uzbekistan |
Design Excellence Track |
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Category |
Subcategory |
Project Name |
Entrant |
Country |
| Branding |
Brand Identity Refresh |
BHT Rebranding: A System for Modern Travel | 25BUREAU & Okee Agency | Azerbaijan |
| Branding |
Brand Identity Refresh |
POSTRED — Creative Audio Services | Holy Motors | Georgia |
| Branding |
New Brand Identity |
The Art of Scent | Windfor's | Georgia |
| Branding |
New Brand Identity |
Toyla Music Festival — Pattern of Modern Celebration | Seed | Kazakhstan |
| Design |
Digital Design |
Ikat Soundwave | FCB Artgroup Uzbekistan | Uzbekistan |
| Design |
Product Design |
An Award That Makes Care Visible | Postmen | Ukraine |
| Design |
Promotional Items / Promotional Printed Media |
Garden of Balance and Resilience | Postmen | Ukraine |
| Design Craft |
Art Direction |
The Art of Scent | Windfor's | Georgia |
| Design Craft |
Art Direction |
Who Is Santa? | Playmakers | Georgia |
| Design Craft |
Photography |
When Grain Becomes a Weapon? | Postmen | Ukraine |
| Design Craft |
Photography |
Who Is Santa? | Playmakers | Georgia |
Effective Change Track |
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Category |
Subcategory |
Project Name |
Entrant |
Country |
| Creative Strategy |
Audience Insight |
The Healing Stage | Saatchi & Saatchi Ukraine | Ukraine |
| Creative Strategy | Experience Strategy | The Healing Stage | Saatchi & Saatchi Ukraine | Ukraine |
| Creative Strategy | Low-Budget Strategy | Whiskas loCATor | Ogency | Kazakhstan |
| Creative Strategy | Market Disruption | Whiskas loCATor | Ogency | Kazakhstan |
| Creative Strategy | Purpose-Driven Strategy | Birds Never Forget to Fly | Playmakers | Georgia |
| Creative Strategy | Purpose-Driven Strategy | Offline Women | Endorphin | Azerbaijan |
| Creative Strategy | Tactical Strategy | Birds Never Forget to Fly | Playmakers | Georgia |
| Creative Strategy | Tactical Strategy | Whiskas loCATor | Ogency | Kazakhstan |
| Industry Effectiveness | Fast Moving Consumer Goods (FMCG) | Whiskas loCATor | Ogency | Kazakhstan |
| Sustainable Development Goals | People & Equality | Birds Never Forget to Fly | Playmakers | Georgia |
| Sustainable Development Goals | People & Equality | Offline Women | Endorphin | Azerbaijan |
| Sustainable Development Goals | People & Equality | Saltanat Light | GForce Grey | Kazakhstan |
| Sustainable Development Goals | People & Equality | The Healing Stage | Saatchi & Saatchi Ukraine | Ukraine |
| Sustainable Development Goals | People & Equality | Weight of Pain | Synthesis Advertising Agency | Uzbekistan |
We congratulate all shortlisted participants and invite you to join us in Baku for the full festival experience, including keynote talks, panel discussions, networking events, and the awards ceremonies. The winners will be revealed during the Baku Flames Awards Night on May 16, 2026, at 19:00.
During the Baku Flames Awards Night, only Gold, Grand Prix, and special award winners will be invited on stage.