Sergey Alexanin is a Creative Group Head and Art Director at Lokals Central Asia with over 16 years of experience in the advertising industry. Throughout his career, he has worked with leading brands including Beeline, Nivea, PepsiCo, Avito, McDonald’s, KFC, Halyk Bank, and Hardee’s.

Sergey specializes in brand identity, design systems, and integrated creative campaigns. His favorite design project to date is the rebranding of McDonald’s Kazakhstan (now I’m Restaurant), where he led the visual transformation of the brand across the market.