Paulius Senuta is an advertising executive, writer, and social activist. He has been named the second-leading digital hero (after Elon Musk) in the Russian–Ukrainian war of 2022, and his debut novel, Sphere, was the second-bestselling fiction book in Lithuania for 4 consecutive weeks in 2019. Beyond coming second, Paulius Senuta is the founder and partner of Not Perfect Network, the most prized creative agency networks in the Baltics, with offices in Vilnius, Riga, and Tallinn. He has 28 years of experience in strategic planning, having worked for 150+ brands in every imaginable sector. He has also worked with governmental organizations, including the Lithuanian prime minister’s office, one-man start-ups, and cultural entrepreneurs.