Anni Mäger has worked in the advertising industry since 1998, starting as an Art Director and illustrator, later becoming a Creative Director.

She studied Graphic Design at the Estonian Academy of Arts and received her Master’s degree there in 2002.

She has worked with many major brands, including A. Le Coq brands (Limonaad, Premium, Aura), G4S, the National Institute for Health Development and Purtse Brewery. She created the lemonade pig character Limpa for the rebranding of Limonaad and also illustrated a children’s book as part of the project.

She has won numerous awards in Estonian design competitions. In addition, she works as an illustrator for many Estonian children’s books and gives lectures at the Estonian Academy of Arts.