The Baku Flames awards are presented in 4 main tracks across 14 categories:
- Core Categories: Advertising Campaigns, Film, Film Craft, Outdoor, Print & Publishing.
- Design Excellence Categories: Branding, Design, Design Craft.
- Connect & Engage Categories: Digital & Mobile, Media, PR.
- Effective Change Categories: Creative Strategy, Industry Effectiveness, Sustainable Development Goals.
Each category will award Bronze, Silver, and Gold Flames. Additionally, the Blue Flame (Grand Prix) will be selected from the Gold Flames category winners. The Green Flame (SDG Special Award) will be presented to the best project in the Sustainable Development Goals category.
Additional Information:
In order to receive this trophy, the participants will compete in multiple contests, each consisting of several categories. Every category has its own shortlist and winners (Gold, Silver, Bronze).
The number of winners is not limited. However, the jury reserves the right not to award prizes if the evaluation criteria are not met. In some cases, special prizes may be awarded.
Based on the results of all contests, the Jury will select the festival's best entry from the pool of Gold winners. The selected entry will then be awarded the Blue Flame (Festival Grand Prix).
When an entry receives a higher award, it no longer retains points for Shortlist. When an entry receives the Blue Flame (Festival Grand Prix) title, it retains any other prize it received before, but the points are not added.
The winners of Bronze, Silver, Gold, and Blue Flame (Festival Grand Prix) will receive the festival's main trophies. Bronze and Silver awards will be sent to agencies after the awards ceremony.
Shortlisted entries will be awarded official diplomas. The prizes will be handed out during the awards ceremony. However, duplicate prizes will also be available for purchase afterward.
Special Titles Based on Contest Results:
- Best Agency of the Festival
- Best Brand of the Festival
Special Titles for Local Participants:
This year, Baku Flames Azerbaijan Awards is introduced as part of the festival. Only entries submitted from Azerbaijan will be eligible for these special local titles. The entry process remains exactly the same. No extra steps. No separate submission. Azerbaijani entries will be evaluated twice:
- Once by the International Jury, as part of the main competition
- Once by a dedicated Azerbaijan Jury, exclusively for Baku Flames Azerbaijan Awards
This means one entry gives you two chances.
All scoring rules, award levels, and evaluation criteria remain unchanged. The only difference is expanded recognition for local creativity.
Eligible local titles:
- Best Agency of the Festival (Azerbaijan)
- Best Brand of the Festival (Azerbaijan)
Points Distribution for the Special Awards:
- Shortlist: 1 point
- Bronze: 3 points
- Silver: 7 points
- Gold: 15 points
- Grand Prix: 30 points
- Green Flame (SDG Special Award): 30 points
When multiple entries from the same campaign or series are included in the shortlist or receive awards, points will be assigned as follows:
- Shortlist: 1 point per entry
- Bronze: 3 points (first entry) + 2 points (each additional entry)
- Silver: 7 points (first entry) + 2 points (each additional entry)
- Gold: 15 points (first entry) + 2 points (each additional entry)
- Grand Prix: 30 points
- Green Flame (SDG Special Award): 30 points
Note: The Green Flame is treated as equally significant as the Grand Prix, as both are awarded to works that showcase the highest levels of impact and creativity.
